Service Design

A bar chart divided into before, during and after sections, showing bars of varying height across a timeline.
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Service design is placed within what Richard Buchanan calls the third order of design, moving beyond single objects or interfaces to orchestrate whole systems of interactions, touchpoints and policies, as seen in areas like healthcare or urban mobility. It is grouped with transition design and pluriversal design as a recent expansion of design's scope.
Placed, via Richard Buchanan's "Four Orders of Design," within the Third Order of actions: "Consider how contemporary service design tackles complex systems like healthcare delivery, urban mobility, or government service provision. It moves far beyond designing discrete objects or interfaces to orchestrating entire ecosystems of interactions, touchpoints, policies, and organizational structures, demonstrating design's engagement with Buchanan's higher orders." Also named, alongside Transition Design and Pluriversal Design, among the "more recent developments" in design's continuously refined intellectual toolkit, "each reflecting an expansion of design's scope and a refinement of its operational logic."

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In the Framework

  • Wicked Problems · problem type
  • Autopoiesis · concept

In the book

  • Chapter 2, section 014 · Design in Flux: A System Adrift in Time
  • Chapter 6, section 053 · Knowledge, Methods, and Theories: The Intellectual Toolkit in Perpetual Motion

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