Cradle to Cradle (book by William McDonough and Michael Braungart)

A close-up portrait of a smiling older man with gray hair, wearing a black jacket against a dark background.
DuHun Photography, via Wikimedia Commons (CC BY-SA 4.0)
William McDonough and Michael Braungart's 2002 book Cradle to Cradle popularized the idea that materials should be designed as biological or technical nutrients that flow in safe, continuous cycles.
This critique was powerfully amplified for a global design audience by William McDonough and Michael Braungart, whose seminal 2002 book popularized a philosophy that views materials as either biological or technical nutrients in safe, continuous cycles.

More information

Related in Community

Entries this one is tied to through the book.

Books and references

Examples

In the framework

  • Waste (technological) · element
  • Environment (Ecological Niche)
  • Technological Component

In the book

  • Chapter 15, section 151 · Environment Dimension

Mentioned in

Examples