MC24

Bruce Mau distils three decades of world-changing design into twenty-four values, illustrated with projects and essays from across disciplines. A designer's worldview laid bare — the SDF's epistemic-ontological facet — pointed toward impact and the Social-Responsibility motto. Published by Phaidon, MC24 sets out twenty-four principles meant to overhaul how readers think and to inspire large-scale change, gathering essays, observations and project documentation from Mau and other architects, designers, artists, scientists and thinkers. Divided into twenty-four chapters, one per principle, it functions as a practical and playful tool kit, with principles such as Begin with Fact-Based Optimism, Design Your Own Economy, Compete with Beauty and Work on What You Love, blending business thinking with design methodology through illustration and data.