Making Sense of Field Research: a practical guide for information designers

Making Sense of Field Research: A Practical Guide for Information Designers, by the information designer Sheila Pontis, was published by Routledge. It addresses the often overlooked importance of understanding an audience directly, through field research, rather than relying on intuition or assumption, gathering evidence about how real people think, feel and behave. The book gives practical, step by step instructions for planning, designing and conducting a field study, together with guidance on making sense of the resulting data and translating findings into action. Pontis draws on close to two decades of experience bridging design research and information design practice. Credits: Pontis, S. (2019). Making Sense of Field Research: a practical guide for information designers. Nueva York, EEUU: Rouledge.