Less and More: The Design Ethos of Dieter Rams

The definitive gathering of Dieter Rams's ethos, anchored by his ten principles of good design — innovative, useful, honest, durable, as little design as possible. A touchstone for the SDF's procedural facet: hard-won rules about what 'good' actually means. Edited by Klaus Klemp with Keiko Ueki-Polet and first published in 2011, the book gathers hundreds of images of Rams's products, sketches and models, from Braun stereo systems and electric shavers to the furniture and shelving he designed for Vitsœ and his own studio, sdr+. New texts by international design experts explain how the work was made, why it has lasted, and what it means in a contemporary context. It sets out Rams's ten principles of good design, sometimes called his 'ten commandments,' formulated more than twenty years before the book's publication.