Braun: Designed to Keep
- Author
- Klaus Klemp
- Year
- 2023
Klaus Klemp's Phaidon book traces Braun's design history since 1921 through the people who shaped it, unpacking the values of simplicity, usefulness and longevity that reset how household products look and last. Illustrated with over five hundred images, it reads as a study of how a design culture's method quietly sets the standard for what 'good' design looks like.
A study of Braun's design legacy through the people behind it, and the core values — simplicity, usefulness, longevity — that reset how household products look and last. In SDF terms it's a Procedures-and-meaning story: how a design culture's method quietly teaches the world what 'good' looks like.
Published by Phaidon, the book traces Braun's history from 1921 onward, unpacking the brand's core values of simplicity, usefulness and longevity and how they reshaped the way household products are perceived, designed and used. Across three sections and more than five hundred images, including new photography of iconic products alongside archival material, drawings and advertisements, it charts the company's defining moments and profiles the designers and leaders behind its longevity.
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Books and references
- Dieter Rams: Ten Principles for Good Design · by the same author: Klaus Klemp, Jorrit Maan
- Less and More: The Design Ethos of Dieter Rams · by the same author: Klaus Klemp, Jorrit Maan
In the framework
- Procedures Component
- Observations Component
- Semiotic-Communicational · facet
Mentioned in
Books and references