Designpedia
- Author
- J. Gasca, R. Zaragozá
- Year
- 2014
Designpedia is a design thinking manual that compiles practical tools for innovation and entrepreneurship, organized into four phases: mapping, exploring, building and testing. It aims to teach readers how to train and apply creativity to reach workable solutions.
Designpedia is a manual on design thinking that brings together tools for tackling innovation and entrepreneurship challenges. It is organized around four phases, mapping, exploring, building and testing, and shows how deliberately trained creativity, not only natural talent, can be applied with the right tools to produce original and workable solutions. The authors, Juan Gasca and Rafael Zaragozá, co-founders of the innovation consultancy Thinkers Co., illustrate the approach with examples from established companies and startups that have used it.
Credits: Gasca, J., & Zaragozá, R. (2014). Designpedia. BOOK, Madrid, España: LID Editorial Empresarial.
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