Design Is Storytelling
- Author
- Ellen Lupton
- Year
- 2017
Ellen Lupton's Cooper Hewitt book is a guide to using storytelling techniques to design graphics, products, services and experiences. It looks at the psychology of visual perception from a narrative angle, offering tools and concrete examples for shaping how people move through and respond to design work.
Lupton's field guide to narrative as a design tool — story structure, emotion and the psychology of perception used to make graphics, products and experiences people actually follow and feel. Not a sustainability title, but a sharp lens on one of the SDF's six facets: the semiotic-communicational, where design works by making meaning.
Published in 2017 by Cooper Hewitt, Smithsonian Design Museum, Design Is Storytelling is a playbook for creative thinking that shows designers how to use storytelling techniques to create graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, the book treats design as inviting people to enter a scene and explore it, with logos, layouts and spaces using line, shape and form to lead users on a journey. It explores the psychology of visual perception from a narrative point of view, presenting tools and concepts through fresh, concrete examples to help designers shape behaviour and engage users.
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Books and references
- Health Design Thinking · by the same author: Bon Ku, Ellen Lupton
In the framework
- Procedures Component
- Human Component
- Semiotic-Communicational · facet
- Observations Component
Mentioned in
Books and references