About Ideo

IDEO is a global design and innovation consulting firm formed in 1991 through the merger of several product-design companies, which grew from a Silicon Valley product-design studio into an international innovation consultancy while keeping human-centered design at the core of its practice. IDEO describes human-centered design as a creative approach to problem-solving that starts with people and works toward innovative solutions tailored to their needs, distinguishing it as the broader philosophy from design thinking, which is one structured, iterative process for putting that philosophy into practice. IDEO's interdisciplinary teams combine design, business, technology, and behavioral science to work on projects ranging from product design, including the first Apple mouse, to organizational redesign for large companies and public-service innovation for nonprofits and governments. The company has since extended its work into education and social impact through IDEO U, an online learning platform, and OpenIDEO, a collaborative platform for social-impact challenges. Credits: Ideo. (24 de 08 de 2017). About Ideo. Obtenido de IDEO: http://www.ideo.com