Wired to Care: How Companies Prosper When They Create Widespread Empathy

Patnaik's business case for empathy — that organisations thrive when they stop obsessing over themselves and genuinely feel what their customers do. A study of the SDF's Observations component at organisational scale: seeing the world you're designing for. The book argues that companies prosper when people inside them develop a shared, first-hand sense of what is going on in the world around them, because that understanding lets them spot opportunities sooner and commit to new ideas with more conviction. Patnaik takes readers inside companies such as IBM, Target and Intel to show empathy at work, and also draws on research into the biological basis of empathy in the human brain.