Well-Designed: How to Use Empathy to Create Products People Love
- Author
- John Kolko
- Year
- 2014
John Kolko sets out a four-step framework, moving from ethnographic research into user behaviour through to strategy and visual storytelling, for building products people form a real emotional bond with. The book treats empathy as a learnable design skill rather than an innate talent.
Kolko's method for using empathy to find opportunities and build products people form real emotional bonds with. It braids three SDF components — Observations, Humans and Procedures — around the feeling a product leaves behind.
Kolko sets out a four-step design-thinking framework covering product-market fit, ethnographic research into user behaviour, synthesis of that research into strategy, and the refinement of details through visual storytelling. The book argues that product teams need to learn to think like designers, treating empathy as a skill that can be learned and practised rather than an innate talent.
Where to find it
In the framework
- Observations Component
- Human Component
- Procedures Component
Books and references