VIP Vision in Design: A Guidebook for Innovators
- Author
- Paul Hekkert, Matthijs Dijk, van
- Year
- 2016
Paul Hekkert and Matthijs van Dijk set out their Vision in Product Design (ViP) approach, which starts from the future context a designer wants to create before working back to the product itself. Drawing on fifteen years of research and practice, the book combines case studies, conversations and illustrations for use in both professional practice and teaching.
The Vision in Product design (ViP) approach: start from the future context and worldview you want to design for, then work back to the product. Both a method and a philosophy, it joins the SDF's Procedures component to its epistemic-ontological facet — the assumptions about reality a design quietly commits to.
Written by design practitioners and educators Paul Hekkert and Matthijs van Dijk, the book draws on fifteen years of the authors' knowledge, practice and research to present the Vision in Product Design (ViP) approach in full. Because ViP defines a goal rather than a fixed method, the authors present it as applicable to innovation of any kind, and structure the book around conversations, case studies, literature and illustrations that let readers engage with the approach in both practice and teaching.
Where to find it
In the framework
- Procedures Component
- Outcomes Component
- Epistemic-Ontological · facet
Books and references