Value Proposition Design: How to Create Products and Services Customers Want
- Author
- Alexander Osterwalder, Yves Pigneur, Patricia Papadakos, Gregory Bernarda, Alan Smith
- Year
- 2014
The Strategyzer team's follow-up to Business Model Generation introduces the Value Proposition Canvas, a practical tool for designing and testing value propositions around what customers actually want. It comes with access to an online companion on Strategyzer.com with further exercises and materials.
The Strategyzer team's practical toolkit for designing and testing value propositions that genuinely fit what customers need. A business-model classic that lands on the SDF's Economics motto — matching what's made to what's actually wanted.
A sequel to the authors' bestselling Business Model Generation, the book introduces the Value Proposition Canvas as a practical tool for designing, testing and refining products and services around what customers actually want, rather than guessing at it. Readers also get access to an online companion on Strategyzer.com offering further exercises, checklists and downloadable materials.
Where to find it
In the framework
- Economics
Books and references