Think Simple: How Smart Leaders Defeat Complexity
- Author
- Ken Segall
- Year
- 2016
Ken Segall, drawing on his years as a creative director working with Steve Jobs at Apple, makes the business case for simplicity as a deliberate discipline rather than a stylistic preference. The book applies this across companies including Ben & Jerry's, Whole Foods and Intel, looking at culture and leadership as well as design.
Segall, an Apple insider, makes the business case for simplicity as a discipline — cutting complexity to focus on what matters. Useful to read against the SDF's complicated-versus-complex distinction: simplifying what's merely complicated is real work, though wicked problems ask for more than tidying.
Drawing on his experience as a creative director working closely with Steve Jobs at Apple, Segall argues that simplicity can be a deliberate business discipline, applied to culture, attitude and leadership as well as design and marketing. The book draws on examples from companies including Ben & Jerry's, Whole Foods, Intel and HyundaiCard, along with insights from a former Apple senior vice president on how simplicity shaped the Apple Stores team.
Where to find it
In the framework
- Complicated versus Complex · concept
- Observations Component
Books and references