The Business of Design: Balancing Creativity and Profitability
- Author
- Keith Granet
- Year
- 2011
Keith Granet's practical guide, drawn from nearly thirty years advising design studios, to the business side of running a design practice: billing, staffing, client management, branding and licensing. Written for a visually minded audience, it argues that commercial sense and creative work are not in conflict, and a later edition adds material on social media and remote work.
Granet's practical guide to running design as a viable business — billing, staffing, branding, licensing and project management. The unglamorous but essential side of the SDF's Economics motto: keeping a practice alive so the work can continue.
Drawing on nearly thirty years advising design firms, Granet argues that business sense and creative talent are not opposed, and lays out what running a design practice actually involves: billing, staffing, branding, client management, licensing and marketing, written and illustrated for a visually minded audience rather than in standard business-book prose. A later, tenth-anniversary edition added material on social media, remote work and managing different generations in the same studio.
Where to find it
In the framework
- Economics
- Technological Component
- Procedures Component
Books and references