The Art of Innovation
- Author
- Tom Kelley, Jonathan Littman
- Year
- 2001
Tom Kelley, a partner at IDEO, the firm behind the Apple mouse, describes how the studio runs brainstorms, builds prototypes quickly and sustains a culture of innovation. Written with Jonathan Littman, the book lays out IDEO's methods of observation, prototyping and cross-pollination of ideas across fields.
Kelley's inside stories from IDEO — how a leading studio runs brainstorms, prototypes fast and keeps innovating. A widely-read playbook for the SDF's Procedures component, straight from the design-thinking mainstream.
Published by Doubleday, The Art of Innovation takes readers behind the scenes at IDEO, the design and development firm that brought the world the Apple mouse, to show the strategies it uses to turn out hit after hit. Tom Kelley, a partner at IDEO working alongside his brother and firm founder David Kelley, covers the studio's problem-solving methods, including observation, brainstorming, prototyping and the cross-pollination of ideas from different fields, as the firm grew from twenty designers to a staff of over three hundred.
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Books and references
- Creative Confidence: Unleashing the Creative Potential Within Us All · by the same author: Tom Kelley, Jonathan Littman
In the framework
- Procedures Component
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