Products That Last: Product Design for Circular Business Models
- Author
- Conny Bakker
- Year
- 2019

This guide argues that most product design stops thinking about a product once it is sold, missing the value that exists in a product's ongoing use and afterlife. It offers a practical method for evaluating that afterlife and building business models around longer product lives, to reduce material and energy use. In the Symbiotic Design Framework it puts the Economics motto to work on the Technological component: longevity, reuse and afterlife treated as design decisions.
A design-and-business guide to products built for circular models — where value keeps flowing while a product is in use and after its first life. It puts the SDF's Economics motto to work on the Technological component: longevity, reuse and afterlife treated as design decisions, not afterthoughts.
According to the publisher, BIS Publishers, the book starts where most books on product development end: once a product has been designed, produced and sold, most designers and entrepreneurs give little further thought to it, missing the opportunities that exist in what the book calls the next product universe, where value can be created from products in use and from a product's afterlife. It offers a practical methodology for unravelling that afterlife and evaluating it systematically for new opportunities, and introduces business models built around a much longer product life, aimed at helping designers and entrepreneurs reduce material and energy consumption over time.
Where to find it
In the framework
- Technological Component
- Economics
- Outcomes Component
- Observations Component
Books and references