Product Design and Development
- Author
- Steven Eppinger, Karl Ulrich
- Year
- 2015

This widely used textbook by Ulrich and Eppinger blends marketing, design and manufacturing perspectives into a single approach for taking a product from customer need to production. It sets out methods for identifying customer needs, prototyping and design for manufacturing, built around cross-functional teamwork.
The standard engineering-school text on taking a product from customer need to manufacture, built around cross-functional teamwork. A rigorous map of the SDF's Procedures component carrying Technological means through to finished Outcomes.
Product Design and Development treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping and industrial design, presenting product development techniques aimed at bringing together the marketing, design and manufacturing functions of an organisation. It blends the perspectives of these three functions into a single approach, reflecting the industry trend toward developing products in cross-functional teams, and is used both by students seeking an appreciation of industrial practice and by practitioners looking for methods they can apply directly to development projects.
Where to find it
In the framework
- Technological Component
- Procedures Component
- Outcomes Component
Books and references