Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
- Author
- Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts
- Year
- 2018
The authors argue that the West can learn from jugaad, the frugal and flexible innovation practised in emerging economies such as India, Brazil and China. Published by Jossey-Bass, the book sets out six principles of jugaad and illustrates them with twenty case studies from companies including Google, 3M, GE and Procter & Gamble.
The art of 'jugaad' — frugal, flexible, improvised innovation pioneered in emerging economies, and what richer companies can learn from doing more with less. A Procedures-and-Economics read in SDF terms, sharpened at the Frontier where constraint breeds resourcefulness.
Published by Jossey-Bass, an imprint of John Wiley & Sons, Jugaad Innovation argues that the West must look to places like India, Brazil and China for a new approach to frugal and flexible innovation, showing how jugaad, a Hindi word for an improvised solution born of ingenuity, is driving growth in emerging markets. The book sets out six principles: seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart, and features twenty case studies of large corporations, including Google, Facebook, 3M, Apple, GE, IBM, Nokia, Procter & Gamble, PepsiCo and Tata Group, that are practising jugaad innovation.
Where to find it
In the framework
- Procedures Component
- Economics
- Design's Frontier
Books and references