In the Bubble - Designing in a Complex World
- Author
- John Thackara
- Year
- 2006

Thackara argues that designing for a complex world means relying less on stuff and more on people and purpose, with services rather than objects at the centre of design. Published by MIT Press, the book grounds this shift in real-world examples where ethics and responsibility inform design decisions without holding back innovation.
Thackara's calm, humane case that designing in a complex world means relying less on stuff and more on people and purpose — with ethics and innovation pulling together, not apart. A natural fit for the SDF's Ethics motto woven into everyday Procedures.
Published by MIT Press, In the Bubble asks what the technology and devices filling the world are actually for, and what value they add to people's lives. Thackara describes a transformation already under way in daily life, not a science-fiction future, built around services designed to help people carry out daily activities in new ways. Many of these services involve technology, from body implants to wide-bodied jets, but objects and systems play a supporting role in a people-centred world where the design focus is on services rather than things. At the heart of the book is the belief, backed by real-world examples, that ethics and responsibility can inform design decisions without holding back social and technical innovation.
Where to find it
In the framework
- Ethics
- Procedures Component
Books and references