Appledesign: The Work of the Apple Industrial Design Group
- Author
- Paul Kunkel
- Year
- 1997

A behind-the-scenes history of Apple's industrial design group in the years before it became world-famous, illustrating how a design culture produces a signature body of work. Published in 1997 to mark Apple's twentieth anniversary, it traces the group's formation and method through more than 400 illustrations and over 100 products, from Jerry Manock and Hartmut Esslinger to a young Jonathan Ive.
A behind-the-scenes history of Apple's industrial design group in the years before it became world-famous, from Silicon Valley garage to giant. A case study in how a design culture produces a signature body of Outcomes.
Written by Paul Kunkel with photography by Rick English and published in 1997 to mark Apple's twentieth anniversary, the book gives a rare inside look at the Industrial Design Group. It traces the group's formation, its method for turning ideas into products, and includes many design concepts that never reached the market. The 288-page book contains more than 400 colour illustrations and discusses over 100 products and works in progress, covering the group's early work from Jerry Manock and Hartmut Esslinger through to a young Jonathan Ive.
Where to find it
In the framework
- Outcomes Component
Books and references