100 Things Every Designer Needs to Know about People
- Author
- Susan M. Weinschenk
- Year
- 2011
Susan Weinschenk translates research in psychology, from attention and memory to decision-making, into a hundred concrete guidelines for designers, covering questions from font size to what holds attention on a screen. It works as a compact handbook for the SDF's Humans component, treating design as an intrinsically human act.
A hundred research-backed insights into how people see, think, remember and decide — the psychology a designer is really working with. A compact handbook for the SDF's cornerstone Humans component: design as an intrinsically human act.
Susan Weinschenk, a behavioural scientist with a PhD in psychology and more than thirty years of experience applying psychology to communication and online interaction design, combines research with practical examples covering everything from font size to online behaviour. The book addresses concrete design questions, such as what grabs and holds attention on a page or screen, how much information people can take in at once, what line length works best for text, and whether font choice matters, applying both foundational and current psychological research directly to design decisions.
Where to find it
In the framework
- Human Component
Books and references