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Value Proposition Design: How to Create Products and Services Customers Want
Author: Alexander Osterwalder, Yves Pigneur, Patricia Papadakos, Gregory Bernarda, Alan Smith · Year: 2014
The Strategyzer team's practical toolkit for designing and testing value propositions that genuinely fit what customers need. A business-model classic that lands on the SDF's Economics motto — matching what's made to what's actually wanted.
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