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Overcrowded - Designing Meaningful Products in a World Awash with Ideas
Author: Roberto Verganti · Year: 2017
Verganti argues that in a market awash with ideas, the rare and valuable move is innovation of meaning — changing what a product means to people, not merely adding features. A business-facing take that maps onto the SDF's Procedures (how that meaning is worked out) and its Partners view that meaning is made with others.
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