Nal'ibali Campaign, South Africa

The Nal'ibali national reading-for-enjoyment campaign in South Africa develops literacy materials and programs. Their design teams (Agency) work closely with children, parents, and volunteer literacy mentors (Users/Partners) across diverse linguistic communities. Through co-design workshops (Procedure) and ongoing feedback (Observation), they ensure that stories, illustrations, and mobile app interfaces are culturally relevant, accessible, and engaging for young South African learners (Outcome).