Lean Startup

The book frames outcomes as 'not static endpoints but dynamic milestones in an ongoing process of learning and improvement, as emphasized in Agile methodologies and Lean Startup principles (see Eric Ries, The Lean Startup)', following from the idea that 'prototypes, mock-ups, pilot projects, and even final launched products generate invaluable data through user testing, market response, and real-world performance monitoring' that feeds an iterative learning loop (Ch16 §154).