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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Author: Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts · Year: 2018
The art of 'jugaad' — frugal, flexible, improvised innovation pioneered in emerging economies, and what richer companies can learn from doing more with less. A Procedures-and-Economics read in SDF terms, sharpened at the Frontier where constraint breeds resourcefulness.
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